The man who co-wrote Video Games with Lana Del Rey has admitted that
"no-one liked it" from the record company when they first played the
track.
Justin Parker co-wrote five tracks on Del Rey's Born to Die album, released by Polydor in January 2012.
Video Games is up for Best Contemporary Song at the Ivor Novello Awards.
"They didn't think it was a single," Parker said. "It was quite amazing because me and Lana thought it was brilliant!"
It was the weight of public approval that helped the pair convince record executives, he told Newsbeat.
"I think the video changed everyone's mind. It just took off didn't it?
"I mean they had no choice, they had to release it, it was forced upon them."
The video accompanying the song has now been viewed more than 38 million times on YouTube.
